Personalised service, custom gowns.

Bernice Fashions is a long-standing bridal boutique located in East Geelong, just steps from the iconic Elephant and Castle Hotel. Housed in a distinctive green heritage building with bold purple doors, the studio is a charming and recognizable destination for brides.

Established in 1988, Bernice Fashions is known for offering high-quality gowns from renowned international designers, including Lillian West by Justin Alexander, Enzoani, and International Couture.

In addition to their curated collection, the boutique provides expert alteration services for bridal gowns—whether purchased in-store or elsewhere—ensuring each dress is perfectly tailored and wedding-day ready.